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The problem with “indirect” TikTok to BC set-ups

If you’re piping TikTok orders through a third system, or worse, exporting CSVs, your team is paying a tax in delays, stock errors, and creating more reconciliation work. Indirect chains create data lag, SKU mismatches, duplicate customers, and month-end guesswork. It’s duct-tape e-commerce. Fine for tinkering; painful at scale.

You deserve a direct, first-class lane into Business Central (BC). That’s exactly what our TikTok Integration Framework delivers.

A direct connection that actually behaves like part of BC

We connect your TikTok Shop Seller Centre to Business Central using your Partner Centre app and access token, so data flows securely into the system you already trust for finance, stock, and operations.

What you get (and why sales & finance want it)

Real orders in BC, automatically.

New TikTok orders sync one-way into Business Central, so warehouse and customer service can act immediately – no copy-paste circus.

Customers created or updated as orders land.

Every sale keeps your customer list current in BC, removing manual admin and avoiding duplicate accounts.

Payments, refunds, and adjustments captured.

TikTok transactions (including refunds and credits) post into BC for accurate revenue, fees, and chargebacks – your P&L will thank you!

Products aligned by SKU.

Your TikTok catalogue is fetched and mapped by SKU so BC can recognise what’s sold and how to fulfil it – no more mystery items.

Locations and shipping options understood.

We pull TikTok shop locations and shipping data so orders route and post the way your operation expects.

Stock that’s always right—publicly.

Business Central remains your single source of truth for inventory, and stock updates are pushed one-way back to TikTok Shop in real time. Overselling disappears; customer trust increases.

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How the direct flow works (plain English)

Connect once; control everything from BC. Our secure link joins TikTok Seller Centre to BC.

Orders flow in automatically with customers, payment and shipping metadata, and the related transactions for proper financial posting.

Catalogue items are matched by SKU so your item cards, posting groups, and fulfilment steps “just work”.

BC holds the master stock position; TikTok shows what you actually have—no delay, no drama.

Sales outcomes you’ll feel this quarter

Higher conversion with reliable availability.

When TikTok shows accurate stock, you convert more and cancel less. That’s margin preserved, not apologised away.

Faster order-to-cash.

Orders show up in BC ready for pick/pack/ship and posting. Less waiting, more shipping, quicker cash collection.

True channel profitability.

With payments, refunds, and adjustments landing against the correct orders and G/L, you can finally see what TikTok really earns, then scale the campaigns that pay.

Lower operational cost.

Auto-created customers, mapped items, and zero CSV gymnastics mean fewer keystrokes and fewer mistakes. 

Ready for growth, not just “it kind of works”

Whether TikTok is 5% or 50% of your revenue, the Integration Framework is built to scale: single connection, automated order and customer flow, transaction-level financials, location awareness, and real-time inventory feedback to the channel.

It’s the cleanest way to treat TikTok like a proper sales channel inside Business Central, not a bolt-on.

FAQs: Direct TikTok Shop → Business Central

What does a direct TikTok Shop → Business Central connection actually do?
It securely links your TikTok Seller Centre to Business Central so orders arrive in BC automatically with the right customer, product, payment, and shipping details. Business Central stays the system of record for stock, and availability is pushed back to TikTok so what shoppers see is what you can actually ship.
How is this better than using a marketplace bridge or CSV exports?
Every extra hop adds delay, data loss, and cost. Indirect setups create mismatched SKUs, duplicate customers, and late stock updates that lead to cancellations. Going direct removes those failure points: fewer moving parts, faster fulfilment, cleaner reconciliation, and a single place to diagnose issues—Business Central.
What data flows from TikTok into Business Central?
New orders are created in BC with customer details, lines and variations, discounts, shipping method, and payment metadata. Customers are created or updated as orders arrive. Refunds and adjustments are captured so finance can post the right entries without manual workarounds.
How are products and variants mapped?
Items are matched by SKU so BC recognises exactly what was sold, including variations. If a TikTok SKU doesn’t exist in BC, it’s flagged for mapping—no “mystery item” bodges. Once aligned, fulfilment, pricing, and posting behave predictably.
How does inventory sync work—and can it prevent overselling?
Business Central remains the single source of truth. Available stock from your chosen location(s) is pushed one-way to TikTok, so product availability reflects reality. That cuts overselling, reduces customer service escalations, and protects your seller rating.
What are the finance and reporting benefits?
Because orders, payments, refunds, and fees land in BC against the right documents, your nominal ledger (G/L) mirrors the channel. Month-end is faster, channel profitability is visible, and you can scale what actually makes money rather than guessing from spreadsheets.

Next step

If you’re currently bouncing TikTok data through a marketplace bridge or spreadsheets, we’ll help you cut the chain and go direct into BC.

You’ll ship faster, reconcile faster, and finally know which TikTok content is making you money.

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