The problem with “indirect” TikTok to BC set-ups
If you’re piping TikTok orders through a third system, or worse, exporting CSVs, your team is paying a tax in delays, stock errors, and creating more reconciliation work. Indirect chains create data lag, SKU mismatches, duplicate customers, and month-end guesswork. It’s duct-tape e-commerce. Fine for tinkering; painful at scale.
You deserve a direct, first-class lane into Business Central (BC). That’s exactly what our TikTok Integration Framework delivers.
A direct connection that actually behaves like part of BC
We connect your TikTok Shop Seller Centre to Business Central using your Partner Centre app and access token, so data flows securely into the system you already trust for finance, stock, and operations.
What you get (and why sales & finance want it)
Real orders in BC, automatically.
New TikTok orders sync one-way into Business Central, so warehouse and customer service can act immediately – no copy-paste circus.
Customers created or updated as orders land.
Every sale keeps your customer list current in BC, removing manual admin and avoiding duplicate accounts.
Payments, refunds, and adjustments captured.
TikTok transactions (including refunds and credits) post into BC for accurate revenue, fees, and chargebacks – your P&L will thank you!
Products aligned by SKU.
Your TikTok catalogue is fetched and mapped by SKU so BC can recognise what’s sold and how to fulfil it – no more mystery items.
Locations and shipping options understood.
We pull TikTok shop locations and shipping data so orders route and post the way your operation expects.
Stock that’s always right—publicly.
Business Central remains your single source of truth for inventory, and stock updates are pushed one-way back to TikTok Shop in real time. Overselling disappears; customer trust increases.
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How the direct flow works (plain English)
Connect once; control everything from BC. Our secure link joins TikTok Seller Centre to BC.
Orders flow in automatically with customers, payment and shipping metadata, and the related transactions for proper financial posting.
Catalogue items are matched by SKU so your item cards, posting groups, and fulfilment steps “just work”.
BC holds the master stock position; TikTok shows what you actually have—no delay, no drama.
Sales outcomes you’ll feel this quarter
Higher conversion with reliable availability.
When TikTok shows accurate stock, you convert more and cancel less. That’s margin preserved, not apologised away.
Faster order-to-cash.
Orders show up in BC ready for pick/pack/ship and posting. Less waiting, more shipping, quicker cash collection.
True channel profitability.
With payments, refunds, and adjustments landing against the correct orders and G/L, you can finally see what TikTok really earns, then scale the campaigns that pay.
Lower operational cost.
Auto-created customers, mapped items, and zero CSV gymnastics mean fewer keystrokes and fewer mistakes.
Ready for growth, not just “it kind of works”
Whether TikTok is 5% or 50% of your revenue, the Integration Framework is built to scale: single connection, automated order and customer flow, transaction-level financials, location awareness, and real-time inventory feedback to the channel.
It’s the cleanest way to treat TikTok like a proper sales channel inside Business Central, not a bolt-on.
FAQs: Direct TikTok Shop → Business Central
What does a direct TikTok Shop → Business Central connection actually do?
How is this better than using a marketplace bridge or CSV exports?
What data flows from TikTok into Business Central?
How are products and variants mapped?
How does inventory sync work—and can it prevent overselling?
What are the finance and reporting benefits?
Next step
If you’re currently bouncing TikTok data through a marketplace bridge or spreadsheets, we’ll help you cut the chain and go direct into BC.
You’ll ship faster, reconcile faster, and finally know which TikTok content is making you money.
Enter your details below or call us on +44 (0) 1782 976577